Fazenda Conquista was established in 1910 and has always been one of the main coffee producers in the Ilicinea region. The farm was founded by Mr. Juca de Oliveira, a man who always challenged the way he grew coffee in order to improve and change for the better. Now the farm is run by his great grandson Bruno Menali Oliveira who gave up his work as a lawyer to farm coffee. Bruno is like his grandfather, where he is always looking at ways to improve the quality of his post-harvest production, as well as the education and working environment of his staff. They have 8 staff on the farm to help with the harvest and maintain the medium sized estate during the year. They are able to harvest 30% of the farm mechanically and the remaining 70% manually due to the geography. Once the coffee is harvested from the trees it is then laid out on patio’s in the sun for 7 days until it reaches 15% moisture content. From here, it is then transferred to a mechanical drier for 3 days until the desired 11% moisture content is reached.