The Jimma Farmers Multi-purpose Agricultural Cooperatives Union, located in Jimma Town, Ginjo Guduru kebele, Ethiopia, was established to support smallholder farmers in the Jimma Zone of Oromia. The Union provides Cooperatives and producer groups with training and technical assistance on sustainable agriculture practices, financial management, marketing and export services for their coffee. They also offer production support to farmers, helping them access the necessary resources to grow and harvest their crops successfully.

The Jimma Union promotes environmental conservation and implements organic sustainable practices that promote soil health, water conservation, and biodiversity. Under the instrustion of the Union, cooperatives now create organic fertilizers using animal manure and discarded cherry pulp mixed with lime- these fertilizers are then distributed to farmers at the end of each season. Coffee trees are grown under a natural shade canopy created by other crops like false banana, which also provide a habitat for birds and other wildlife.

Farmers use only organic fertilizers at the base of their trees, ensuring that coffee cherries are not exposed to harmful chemicals. The coffee production process in Jimma is meticulous and involves several steps. Farmers handpick only the ripe red cherry and process it by floating it in water tanks, where it is separated by density and quality. After this, the cherry is depulped mechanically, washed again, and then fermented in water. Once the fermentation process is complete, the coffee is sun-dried on raised beds, allowing for even drying and better quality.